If you came in from watching the first half of the video, then you’re at the right place.  If you want to watch the WHOLE video - Go Here.

by: Matt

I told Frank this would happen!

But as brilliant as he is at mass control — he’s always kind of avoided pay-per-click. (And he’ll admit as much.)

Here’s what happened: I designed the Mass Control Giveaway landing page to his specifications. He promised me $25,000 for the job. He wanted it done a certain way, and he wouldn’t listen to any good advice.

He wanted it to look “cool”. All “San Diego surfer dude” and stuff.

I said that’s fine. You can have both… a landing page that’s cool and Adwords-optimized at the same time:

Just one run of Google Goggles over the page would have told him what’s wrong with the current site  (which you can still see at www.masscontrolgiveaway.com)

But he just didn’t see the importance. Granted, most of his affiliates promoted by e-mail. And he sold out within minutes, so who am I to give him advice?

It irked me a bit though… the fact that I had co-developed Google Goggles didn’t seem to impress him. “What’s Google Goggles?”

The fact that I worked with Larry & Amish for years, experimenting with millions of Adwords dollars, went right over his head.

I don’t think he meant to dismiss my advice or act ignorant. Pay-per-click just hasn’t been a focus in his current business. Most of his affiliates have e-mail lists!

I think he just doesn’t know the power of making your landing page “Adwords approved.” He basically bribed me with $25,000 to build just build his site and shut up.

But my soul is not for sale, Frank!

I’ll keep nagging you, till you “get” pay-per-click. Maybe you can learn a trick from me for once.

So Frank, this video is for you:

Frank Kern, press Play above to find out why the site (that I designed!) sucks so bad… and what Google Goggles suggests you do about it!

There you have it Frank… use Google Goggles next time!

Hint for Frank: It’s on sale this Friday, 8/22/08 at 3 pm Eastern / 12 noon Pacific, right here at http://www.putonyourgoggles.com

(Fine buddy, I might hook you up with a copy… if you promise to listen next time!)

;-)

-Matt

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