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“Google Slap Demystified: The Return of Easy Adwords Money”

by: Amish

Look, we just developed this silly little tool for ourselves… and now we can hardly keep it from spreading on the Internet! (In fact, we had to add a password protection system to keep it halfway contained among our beta test users!)

Remember the days of quick and easy Google cash? Good times. Oh how I miss them.

You used to be able to put up a halfway-decent Adwords ad, link it directly to your affiliate landing page, et voila, you’d make automatic sales 24/7 and turn a profit! If you were able to copy and paste links from ClickBank, you were in business!

But then, as early as 2006, things turned horribly wrong… for us, and 80% of all other Google advertisers! We, and thousands like us, woke up to $1, $5, or $10 minimum bids for our campaigns!

That was Google’s passive-aggressive way of saying, “Pal, with those lame ads, pointing to those lame landing pages, we don’t want your business.”

But what if there was a way to turn back the time, and jump right back into the Google cash game, as if nothing had happened? What if there was a surefire way to not get slapped again ever? What if you could go ahead and put up Adwords campaign after Adwords campaign… while being absolutely sure that your campaigns will turn a profit right out of the gate?

Yes, it can be pre-2006 all over again! We know. We’re living in that reality every day.

Here;s what happened: This spring, our absolutely evil “minister of propaganda” Jörg came up with this crazy idea… (and frankly, I wasn’t even that much into it at first)…

Why not develop a tool for Adwords Advertisers and Search Engine Optimizers that determines the Google Quality Score (QS) of a landing page upfront…

  • before spending a dime on Adwords clicks…
  • and before wasting a minute on building backlinks and all the other dreadful work that goes into SEO!

What if there was a way to put on magic goggles that let you see Google’s view of your PPC ad, your keywords, and your landing page??

If you had Google Goggles to put on before you start a new campaign, wouldn’t it give you superpowers in the pay-per-click game… powers that nobody else has, especially not your competitors?

You could take Google’s “slap factor” –the dreaded quality score– right back out of the equation like it’s early 2006 again! (And make cash just like anyone used to!)

As I said, at first I dismissed the idea. But it couldn’t get out of my head. I even started dreaming about it! (No joke!)

Well, our master genius coders Matt and Jeffery ran with the idea — unbeknownst to Larry and me, mind you! One day Matt just showed up at our new beachfront office in La Jolla and demo’d a tool that looked exactly like, well, Google Goggles!

  • Not only does it allow you to know in advance if your campaign will be a stinker, or a goose that lays golden eggs…
  • …it even makes specific suggestions as to what to tweak, in case it determines that your campaign won’t fare as well as you had hoped to, so you can, in actuality, still make it profitable right there and then!

For a first view on what it does and how to use it, check it out here (but there’s a lot more included than I had time to share tonight so stay tuned for updates at this blog!)

In the years prior, we spent something close to $5 million USD on our own, personal pay-per-click campaigns with Google. Ever notice how investing your own money on business gambits increases your intelligence? It makes you think before you spend. So it’s somewhat natural that Larry and I intuitively knew the Google Adwords Quality Score algorithm… inside out!

Knowing what works and what doesn’t in the Adwords game became our second nature. As I said, not because we’re hot shit… out of sheer necessity! It’s like of those things like “riding a bicicle” that you just get a “feel” for, after a while. A psychologist once told me this is called “intuitive competence” or something like that.

Yet, our close PPC friends, as well as thousands of users over at our flagship project www.HexaTrack.com needed access to the knowledge we had locked inside our head. (Sorry HexaTrack isn’t currently accepting new users, but you may enter into a waiting list.)

Since 2006, one Google Slap chased another. Just a couple of weeks ago, July 26, 2008 we had the last one. Our friends were bugging out. We had to find a way to make that “intuitive competence” in our brains available to them - fast!

So I set out and put my insider knowledge of the Adwords Quality Score Algorithm on paper. To our knowledge, it’s the first time that anyone has reverse-engineered and released Google’s secret QS formula.

(Again, not trying to brag here–I’m seriously wondering why nobody else has thought of divulging this information before? It could make the difference between making millions in PPC, and giving up, slapped and frustrated, like many of you have been writing me!)

Well, technically we haven’t released this secret tool yet. Only a handful of our close friends and customers have a beta test version of Google Goggles… and they are bound by ironclad non-disclosure agreements and a tight password-protection system.

Trust me, as an Adwords advertiser, you don’t want this tool to get into the wrong hands anyway! In fact, initially we had firm plans to sell Google Goggles as part of a $1,000+ package, to keep it inside our exclusive club of “heavy-hitter” Internt marketing friends (if you look closely, you can still spot the name of that $1,000+ package in the video above!)

We priced ir so high to keep this tool limited to real players in the market… people that quietly make millions online… whose names you do not know… guys and gals who do not puff themselves up as gurus, because that’s usually a distraction from their own money-making activities.

But if $1,000+ is out of your reach right now, don’t despair. In frantic meetings between all five of us, I think we found a way to help you out, even if you can’t spring that kind of money at the moment. After all, the whole point of Google Goggles is to test your Adwords campaigns before you spend a bunch on overpriced clicks.

So the Google Goggles story is just beginning… look out for the next installment of the tale tomorrow, or the day after, when I’ve caught up on some sleep. I think you’ll like the way this is going, and what we came up with to help you out…

Good nite…

~Amish

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