Google Goggles reviews are in :) …and a price increase soon :(

28 Aug

Posted by: Google Goggles in: Google Goggles

by: Amish

Okay quick update from Google Goggles headquarters… things have been a little crazy here, so I’ll keep this brief.

Three things:

First independent Goggles reviews are in
Frequently asked questions answered
Goggles price increase on Monday

Let’s start with the “bad news” first…

Yes, we have no choice but to INCREASE the price for Google Goggles on Sunday, (sept. 7) night 11:59 pm Pacific Time.

Hundreds of Google Goggles users have been hitting our system hard

They’re goggling Adwords campaigns 24/7, slapping Google back at every opportunity…

Well, I’d rather sell a few Goggles less, than risk our servers crashing (we learned from a bad server crash with HexaTrack a few months ago).

Prices until (and including) Sunday September 7, 2008:

$97 to install, $13.95/month recurring

New prices as of Monday September 8, 2008:

$147 to install, $17.95/month recurring

So if you order before Sept. 7, you’ll lock in the old recurring pricing (never more than $13.95 a month).

If you order after Sept. 7, the tool will still be inexpensive, but hopefully it will slow our growth enough so our server guys can keep adding capacity.

Order Google Goggles here before the price goes up

Still $97 once, $13.95 recurring, if ordered before midnight September 7. (New $147/$17.95 pricing applies form September 8 on.)

FAQ: Why do we charge a recurring fee at all?

Despite its appearance as a desktop widget, Google Goggles is really a server-based application.

It does its Quality Score calculation not from your desktop, but from our servers which are distributed all over.

This has two advantages:

Your own identity is protected from Google. Your home or office IP address is *NOT* exposed to Google or the Web sites you’re testing.
As soon as Google updates its own secret Quality Score algorithm, our head developers Matt and Jeffery will know about it and update the algorithm on our servers as well.

You will NOT need to update your desktop software! It is all done for you automatically. That’s the real reason for the recurring subscription fee.

Order Google Goggles here before the price goes up

FAQ: Will it work on a Mac? On a PC?

Yes! Google Goggles will run both on Mac and PC. It is a “desktop widget” built on the Adobe Air platform. It is cross-platform from the start.

FAQ: What happens if Google changes its “slap” rules?

We constantly monitor Google Goggles’ accuracy. As soon as Google changes its Quality Score algorithm, we’ll put in another round of “reverse engineering” for you.

A few days after any new Google Slap (and there have been many), Google Goggles will automatically wisen up to the new rules set by Adwords.

These updates are really what you’re getting for your $13.95 recurring fee.
($17.95 if you order Monday September 8, or later.)

Order Google Goggles here before the price goes up

FAQ:Will it predict quality score perfectly?

I want to come right out and say that Google Goggles is a decision-making tool for the Adwords professional. It is not a scientific excercise for being 100% accurate.

There are some factors in the Adwords Quality Score calculation that Google Goggles cannot possibly know such as account history, max CPC stops, campaign structure (close to one keyword per Adgroup), and campaign budget. (but we plan on adding this!)

However, as an advertiser, you need to focus on the factors that are variable, not on the ones that are static.

You need to address the factors that you can change and not the factors that you can’t influence.

The keywords in your Adgroups should be tightly focused, no matter what. Ideally, you should run a separate ad for every single keyword. That’s a lot of copying and pasting but it’s not anything that Google Goggles can help you with.

Unfortunately, account history, domain history, max CPC cost stops, and daily or overall campaign budget are not factors that you can just “choose” as you please.

Most advertisers operate under real-world budget restrictions. The account history “is what it is”. These are factors that cannot normally be changed at will.

However, Goggles can help you repair an Adwords account that you have unintentionally ruined with a few badly-focused campaigns (yes, Google will remember your past “bad quality score blunders” and will “punish” you for the “bad user experience” you have been delivering in the past, with higher overall bid prices until you learn).

If the domain of your landing page has gone bad, and you get slapped despite good Goggles scores, you might want to consider getting a new domain. Again, a factor that is relatively static, and not really in the decision making space that we’re trying to help with.

Order Google Goggles here before the price goes up

Independent reviews are in!

1) I found it correctly identified the same quality scores for my
existing campaigns as currently exists in Google, proving that there
[sic] reverse engineering of the google adwords algorithm seems to have
worked.

FROM: http://googlegogglesreview.wordpress.com/

2) Seriously if you haven’t got the Goggles yet you are risking blowing up
your Adwords costs and fumbling around in the dark trying to fix it,
it’s a no brainer and I only say that about 5 - 6 programs that I cannot
live without.

FROM: http://www.ultraonlinemarketing.com/google-goggles-saves-adwords-
campaign-from-certain-death/

3) The ability to gain a remarkably accurate quality score for any keyword
in a matter of minutes.

Ease of installation and use.

A true cross platform design, meaning one version
will install on both a PC or a Mac.

Quick results and ability of download pdf.

Suggested ways of improving each keywords quality
score.

30 day 100% refund guarantee. 

FROM: http://www.brians-blog.com/google-goggles/google-goggles-review-
an-actual-users-perspective

Order Google Goggles here before the price goes up

Unsolicted comments from users

# Landon Says:
August 25th, 2008 at 4:13 pm

“Adwords are like a car. You’ve got to know how to drive them.

I’ve seen so many sites that have massive adword potential squander their possibilities due to non-optimal structuring and word usage.

Google may be a fickle old gal, but as time passes, people are learning how to work it better and better. putonyourgoggles.com seems to be a heckuva good step.”