28 Aug
Posted by: Google Goggles in: Google Goggles
by: Amish
Okay quick update from Google Goggles headquarters… things have been a little crazy here, so I’ll keep this brief.
Three things:
Let’s start with the “bad news” first…
Yes, we have no choice but to INCREASE the price for Google Goggles on Sunday, (sept. 7) night 11:59 pm Pacific Time.
They’re goggling Adwords campaigns 24/7, slapping Google back at every opportunity…
Well, I’d rather sell a few Goggles less, than risk our servers crashing (we learned from a bad server crash with HexaTrack a few months ago).
$97 to install, $13.95/month recurring
$147 to install, $17.95/month recurring
So if you order before Sept. 7, you’ll lock in the old recurring pricing (never more than $13.95 a month).
If you order after Sept. 7, the tool will still be inexpensive, but hopefully it will slow our growth enough so our server guys can keep adding capacity.
Order Google Goggles here before the price goes up
Still $97 once, $13.95 recurring, if ordered before midnight September 7. (New $147/$17.95 pricing applies form September 8 on.)
Despite its appearance as a desktop widget, Google Goggles is really a server-based application.
It does its Quality Score calculation not from your desktop, but from our servers which are distributed all over.
This has two advantages:
You will NOT need to update your desktop software! It is all done for you automatically. That’s the real reason for the recurring subscription fee.
Order Google Goggles here before the price goes up
Yes! Google Goggles will run both on Mac and PC. It is a “desktop widget” built on the Adobe Air platform. It is cross-platform from the start.
We constantly monitor Google Goggles’ accuracy. As soon as Google changes its Quality Score algorithm, we’ll put in another round of “reverse engineering” for you.
A few days after any new Google Slap (and there have been many), Google Goggles will automatically wisen up to the new rules set by Adwords.
These updates are really what you’re getting for your $13.95 recurring fee.
($17.95 if you order Monday September 8, or later.)
Order Google Goggles here before the price goes up
I want to come right out and say that Google Goggles is a decision-making tool for the Adwords professional. It is not a scientific excercise for being 100% accurate.
There are some factors in the Adwords Quality Score calculation that Google Goggles cannot possibly know such as account history, max CPC stops, campaign structure (close to one keyword per Adgroup), and campaign budget. (but we plan on adding this!)
However, as an advertiser, you need to focus on the factors that are variable, not on the ones that are static.
You need to address the factors that you can change and not the factors that you can’t influence.
The keywords in your Adgroups should be tightly focused, no matter what. Ideally, you should run a separate ad for every single keyword. That’s a lot of copying and pasting but it’s not anything that Google Goggles can help you with.
Unfortunately, account history, domain history, max CPC cost stops, and daily or overall campaign budget are not factors that you can just “choose” as you please.
Most advertisers operate under real-world budget restrictions. The account history “is what it is”. These are factors that cannot normally be changed at will.
However, Goggles can help you repair an Adwords account that you have unintentionally ruined with a few badly-focused campaigns (yes, Google will remember your past “bad quality score blunders” and will “punish” you for the “bad user experience” you have been delivering in the past, with higher overall bid prices until you learn).
If the domain of your landing page has gone bad, and you get slapped despite good Goggles scores, you might want to consider getting a new domain. Again, a factor that is relatively static, and not really in the decision making space that we’re trying to help with.
Order Google Goggles here before the price goes up
1) I found it correctly identified the same quality scores for my existing campaigns as currently exists in Google, proving that there [sic] reverse engineering of the google adwords algorithm seems to have worked. FROM: http://googlegogglesreview.wordpress.com/
2) Seriously if you haven’t got the Goggles yet you are risking blowing up your Adwords costs and fumbling around in the dark trying to fix it, it’s a no brainer and I only say that about 5 - 6 programs that I cannot live without. FROM: http://www.ultraonlinemarketing.com/google-goggles-saves-adwords- campaign-from-certain-death/
3) The ability to gain a remarkably accurate quality score for any keyword in a matter of minutes. Ease of installation and use. A true cross platform design, meaning one version will install on both a PC or a Mac. Quick results and ability of download pdf. Suggested ways of improving each keywords quality score. 30 day 100% refund guarantee. FROM: http://www.brians-blog.com/google-goggles/google-goggles-review- an-actual-users-perspective
Order Google Goggles here before the price goes up
# Landon Says:
August 25th, 2008 at 4:13 pm“Adwords are like a car. You’ve got to know how to drive them.
I’ve seen so many sites that have massive adword potential squander their possibilities due to non-optimal structuring and word usage.
Google may be a fickle old gal, but as time passes, people are learning how to work it better and better. putonyourgoggles.com seems to be a heckuva good step.”
“Yeah me too, great quality scores right off the bat and 2 days in still the same! So far so good!
” - tpage29
“Google Goggles definitely helping my PPC education… so traffic exchange activity on hold…” - mkpead4m
“GG is working great for me, I’m getting bids as low as 5 cents now and this from an account with a poor history so thanks for the great tool.”
Order Google Goggles here before the price goes up
11,221 Responses
Chris
28|Aug|2008 1Google Googles is a nice entrepreneurial idea. However, the Downside (for product owners) is that the tool would be a great way to capture a MASSIVE amount of data on what marketers are currently promoting, what’s making money online, and what keywords are being used. Since all data passes through YOUR SERVERS, it’s possible that the data could be used to “spy” on people and reverse-engineer what’s currently being promoted online.
Could you add a privacy policy to Google Googles, and explain how the data passing through YOUR SERVERS is being used? Is the data (URL, ad text, keywords used) permanently stored on your servers? A number of internet marketers refuse to use tools that are hosted on other people’s servers due to the privacy implications. Sure, your tool is a great idea. But, in the hands of *devious people* (not saying you are), it could also be used in very negative ways. This is one of the problems when using tools that are hosted on other people’s servers.
Internet Marketing Blog Post
29|Aug|2008 2About Google Goggles…
Well let’s take a closer look at Google Goggles. Who are the creators of this next big money adsense killer? Well it’s the guys from Hexatrack (Larry, Amish, and Matt). These guys are the nutty professors of Google Goggles which is a program/tool t…
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